Further to his pre-Christmas news article, GAME Group CEO, Ian Shepherd, has revealed that more than half of GAME’s customers use trade-ins to fund purchases of new titles, and its pre-owned offer was a key driver in all company sales over the competitive Christmas period:
“Around 50 to 60 per cent of the time, when we were selling a brand new game we were taking in a trade-in against it.”
And good news for all second hand disc traders: the majority of the company’s competitors
“…have added credibility to the concept of pre-owned, making consumers more aware of the benefits. They’ve actually made the market bigger and we’ve taken a good chunk of that.”
With 650 UK GAME and Gamestation stores using an on-site TDR machine, this announcement illustrates the importance of a professional disc repair machine to ensure the high quality of every second hand disc that is stocked and sold.
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